標題 100E1-影響綠色商品再購意願之因素探討-以環境態度為干 擾變數及再生碳粉匣為例Factors Influencing Green Products Repurchase Intention
姓名 黃金得
指導教授 王崇昱 老師
畢業日期 2012/06
附件檔案 100E1Adobe PDF
參考連結
摘要 本研究以購買及使用過再生碳粉匣之消費者為施測對象，正式 問卷在高雄、台中、台北地區之印表機耗材賣場共發放280份，最後共回 收280份問卷，剔除無效問卷之後共獲有效問卷共200份，以迴歸分析驗證 各研究假說，結論分述如下：(1)顧客對於綠色商品所認知的滿意度對於綠 色商品再購意願具有正向的影響。(2)自我形象一致性對於滿意度具有正向 的影響。(3)自我形象一致性會透過滿意度對綠色商品再購意願產生影響， 並具有部份中介效果。(4)功能一致性對於滿意度具有正向的影響。(5)功能 一致性會透過滿意度對綠色商品再
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