標題 100E5-服務創新與服務品質對會員加入工會行為意向之研究 -以高雄市保險業務職業工會會員為例The research of aspiration of joining in Union which is according to its
姓名 吳坤明
指導教授 黃義俊 老師
畢業日期 2012/06
附件檔案 100E5Adobe PDF
參考連結
摘要 本研究共計回收352 份問卷，無效問卷28 份，有效問卷為324 份。 本研究透過假設驗證，實證結果顯示服務創新活動對會員行為意向之忠誠 度有正向影響，又服務創新活動對會員行為意向之轉換有部分正向影響， 而在會員行為意向之付更多方面，則傾向不支持；另外在服務創新之新服 務創新部分，則會對會員行為意向之付更多有正向影響，顯示職業工會若 能開創新服務，會員是有可能或願意支付較多會費的。
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