標題 99E5-關係主義、關係依賴與企業形象對組織再購意願 之影響 -- 以台灣地區汽車玻璃維修廠為例 The influence of Relationalism, Relationship Dependence and Corporate Image on Organization Repurchase Intention– An Example of Automotive Glass Repair Firms in Taiwan.
姓名 張天常
指導教授 蔡武德、楊敏里老師
畢業日期 2011/06
附件檔案 99E5Adobe PDF
參考連結
摘要 研究結果發現： 1. 組織再購行為主要影響關鍵因素分為三項包括關係主義、關係依賴與企業 形象。 2. 驗證檢定三大假設九個細項中有兩細項不成立，其餘變數間的關係程度均 呈顯著正向影響。 研究貢獻在於實務與理論兩方面，其一提供汽車玻璃業者高階主管能收集 信息找出影響再購意願顯著的因素；其二為提供未來學者研究之參考。
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