標題 99E3-服務創新活動對會員滿意度與忠誠度關聯性 之研究-以高雄市勞工之友會會員為例The Relationship among Service Innovation Activities, Member’s Satisfaction and Loyalty: A Study of the Members of Kaohsiung Labor’s Friend Association
姓名 莊重吉
指導教授 黃義俊 老師
畢業日期 2011/06
附件檔案 99E3Adobe PDF
參考連結
摘要 本研究共回收445 份問卷，有效問卷410 份。透過假設驗證，研究結 果顯示，大部份人口統計變數與服務創新活動的整體會員滿意度，皆會顯 著影響會員忠誠度。此外根據上述研究，針對研究對象所屬的工會進行服 務環境面的實地觀察與分析，希望對非營利組織在有效提升競爭力的方向 有所助益。
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