標題 99E4-內部行銷、心理契約與工作績效關聯性研究 -以某證券公司為例The research of relationship among internal marketing, psychological contract and job performance – An example of a security firm
姓名 王詠琦
指導教授 黃義俊 老師
畢業日期 2011/06
附件檔案 99E4Adobe PDF
參考連結
摘要 研究結論如下: 1. 內部行銷對工作績效有顯著正向影響。 2. 內部行銷對員工心理契約有顯著正向影響。 3. 員工心理契約對工作績效有顯著正向影響。 4. 內部行銷會透過心理契約的中介效果間接影響工作績效。 本研究建議包含：(1) 重視第一線員工之直屬主管選用與培訓(2) 持續重視員工教育訓練 (3) 重視服務熱忱的企業理念推動。
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