標題 100N26-影響顧客忠誠度之因素探討-以涉入為干擾變數Antecedents of Customer Loyalty：Moderator of Involvement
姓名 何本源
指導教授 王崇昱 老師
畢業日期 2012/06
附件檔案 100N26Adobe PDF
參考連結
摘要 本研究共收回250 份有效問卷，利用迴歸分析，發現服務品質、關係 品質及產品品質對顧客參與皆有顯著正向影響，顧客參與對顧客忠誠度有 顯著正向影響；顧客參與在服務品質、關係品質、產品品質與顧客忠誠度 之間，具有中介效果存在。根據研究結果，本研究提出相關建議。
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