Title 100N26-影響顧客忠誠度之因素探討-以涉入為干擾變數Antecedents of Customer Loyalty:Moderator of Involvement
Name 何本源
Advisor 王崇昱 老師
畢業日期 2012/06
Attachment 100N26Adobe PDF
Reference Link
Abstract 本研究共收回250 份有效問卷,利用迴歸分析,發現服務品質、關係 品質及產品品質對顧客參與皆有顯著正向影響,顧客參與對顧客忠誠度有 顯著正向影響;顧客參與在服務品質、關係品質、產品品質與顧客忠誠度 之間,具有中介效果存在。根據研究結果,本研究提出相關建議。
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