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Features of Curriculum

In response to the wave of globalization in the 21st century's global economy, while the world's manufacturing shifts to the Asian region, the development centered around cities is replacing traditional national boundaries. The Greater Kaohsiung area can leverage its advantageous location in the Asia-Pacific region to establish itself as a hub for sea, land, and air transportation. Furthermore, small and medium-sized enterprises (SMEs) play a crucial role in the country's economic development, and in terms of the number of SMEs, the southern region (including Chiayi County and City, Tainan County and City, Kaohsiung County and City, Pingtung County, and Penghu County) ranks third in the nation.

Therefore, in line with the educational trends of the new century and the implementation of the Ministry of Education's policy on returning education, to provide a conducive learning environment for executives in the SME sector, allowing those with extensive practical work experience in the SME sector to return to school for formal master's degree studies, our university applied to establish the Executive Master of Business Administration (EMBA) program in December 2007.

In 2009, with the support of the university president, the University Affairs Development Committee, and the College of Management, the EMBA program, operated by the Department of Business Administration, was established. It aimed to enroll middle and senior managers or business owners in the southern region's SMEs, and through the training provided by the EMBA program, enhance the comprehensive management capabilities of their businesses. The goal is to increase the quality and quantity of SMEs in the southern region, enhance industrial competitiveness, and promote industrial upgrading.

The specific development goals of the EMBA program are twofold:

  1. Cultivate Senior Management Talents: EMBA program students primarily include middle and senior managers and small and medium-sized enterprise owners. While they have rich practical experience, they may lack a theoretical foundation. Therefore, the EMBA program is designed to cultivate talents in high-level management and business planning who can integrate both theory and practice and consolidate knowledge from various disciplines. Essentially, the EMBA program emphasizes the cultivation of high-level managerial capabilities.

  2. Strengthen Regional Business Exchanges: With the signing of the Economic Cooperation Framework Agreement (ECFA) and the increasingly close cross-strait relations, opportunities in the mainland Chinese market have become too significant to ignore. Additionally, the Ministry of Education actively promotes the Southbound Policy, encouraging schools to exchange with schools in Southeast Asian countries. Therefore, apart from organizing visits to schools and businesses in mainland China and Southeast Asia, the EMBA program plans to invite teachers from mainland China to Taiwan to teach during the summer break, enhancing students' understanding of mainland China and Southeast Asian cultures and economies."

Please note that the translation provided is quite lengthy, and some specific phrases may need further refinement based on context and intended audience.