企管系碩士在職專班

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101N3影響再購意願因素之探討-以轉換成本為干擾變數並以台灣紙業採購人員為例Antecedents of repurchase intention: Moderator of Switching Cost and example of procurement specialists paper industry 楊蕙菱 王崇昱老師
101N2中小企業創業失敗案例之研究An Exploitation of SMEs Entrepreneurial Failure Cases 施政吉 楊敏里老師
101N26以計畫行為理論探討高科技電子產業員工知識分享行為-以A公司為例The Study of Knowledge Sharing in High-Tech Industry based on Theory of Planned Behavior - An Example of the A Company. 張小琪 陳榮方老師
101N25台灣全民健保保費收入與醫療費用支出之長期關係研究兼論二代健保意涵An empirical study on the long-term relationship between Taiwan’s health insurance revenues and medical expenditures, as well as the issue of the second generation health insurance 李淑惠 李政峯老師
101N24產品創新、市場導向與社會資本對新產品績效之關聯性研究 -以知識整合能力為中介變數The Relationship Among Product Innovation, Market Orientation, Social Capital and New Product Performance—Knowledge Integration Capability as a Mediator. 顏薇真 楊敏里老師
101N23房屋抵押貸款違約因素研究：以L銀行高雄市某分行為例A Study on the Default Risk Factors for Mortgage Loans:An Example of a Branch of L Bank in Kaohsiung 高國強 李政峯老師
101N22應用資料探勘於行動加值行銷之研究-以某電信公司高雄地區為例Application of Data Mining in the Study of Mobile Value-Added Marketing - In Case of a Telecommunication Company in Kaohsiung 吳讚峰 葉惠忠老師
101N21化妝水品牌形象、品牌權益、知覺價格與購買意願關係之研究A Study of the Relationships among Brand Image, Brand Equity, Perceived Price and Purchase Intention of Lotion 黃杏仙 陳榮方老師
101N20內部行銷、心理契約、組織承諾與工作績效關聯性之研究-以台灣自來水公司第六、七區管理處員工推廣電子帳單為例The relationship among internal marketing, psychological contract, organizational commitment and job performance: An example of employees promoting electronic bills on the sixth and seventh branch 林靜宜 黃義俊老師
101N1體驗行銷與關係品質對美容服務業之再購意願探討The Effects of Experiential Marketing and Relationship Quality on Consumer Repurchase Intention - An Empirical Study on Beauty Services 蘇郁晴 朱培宏老師