101N7專業能力與知覺價值對顧客流失之影響—以信任、顧客滿意度為中介變數The Effect of Perceived Expertise and Perceived Value on Customer Churn – The Mediation Role of Trust and Customer Satisfaction |
楊仁國 |
朱培宏老師 |
101N8綠色產品購買意願之因素探討-以產品涉入為干擾變數及以節能產品為例Antecedents of Purchase Intention on Green Products-Moderator of Product Involvement and Example of Energy-Efficient Products |
陳宜娟 |
王崇昱老師 |
101N9家族接班人特性對公司經營績效的影響之研究The influence of a family CEO characteristics on firm performance |
李春生 |
翁鶯娟老師 |
101N10行動商務QR Code 網路訂票之顧客低使用意願 關鍵因素探討- 以台灣高鐵為例The Study of Customers' Low Use Intension on Internet QR Code Ticketing by Mobile Commerce The case of Taiwan High Speed Rail |
蔡松佐 |
葉惠忠老師 |
101N11來源國形象、價格搜尋行為、產品形象、知覺風險與購買決策關聯性之研究--以多品牌連鎖服飾銷售通路為例The Relationships among Image of Origin Country, Price Search, Product Image, Perceived Risk and Purchase Decision --The Multi-brand Channel of Clothing Stores |
李名政 |
黃義俊老師 |
101N12企業型態對庫藏股宣告異常報酬影響之研究-以宣告購回和資訊揭露品質為干擾因子The Effect of Firms Type on the Abnormal Returns of Stock Repurchases -Share Repurchases Announcement and Information Disclosure as Moderating Variables |
林建宗 |
翁鶯娟老師 |
101N13人格特質、工作滿足與工作績效關係之研究 —以某台資企業兩岸員工為例A Study on Connection between Personality Traits, Job Satisfaction and Job Performance – Case Study of Cross-Striated Employees in a Taiwanese-base Corporate |
滕中文 |
陳榮方老師 |
101N14應收帳款呆帳預測之研究-以台灣某化學公司為例A Study on Predicting Bad Debt of Account Receivable-A Example of Chemical Company in Taiwan |
陳淑婉 |
李政峯老師 |
101N15應用AHP於電信業門市選址評估模式之研究Location Selection of the Telecommunication Service Outlets using AHP |
黃淑慧 |
余銘忠老師 |
101N16審計委員會特性對資訊揭露及財務報表重編影響之研究The Correlation study of Audit Committee Characteristics on Information Disclosure and Financial Restatement |
魏伊柳 |
葉惠忠老師 |