Hang Lee
Name Hang Lee
Email
Office Tel No. 17364(Yanchao) 17311(Jiangong)
Fax Yanchao 07-6151202 Jiangong 07-396-1245
授課領域 1. Technology and Innovation Management 2. General Management 3. Blockchain and Digital Technology 4. Information Technology Management
研究專長 1. Platform Strategy 2. Digital Marketing 3. Technology Management 4. Innovation Management
Country School Name Department Degree Duration
Taiwan National Taiwan University College of Management Ph.D. 2015.09 ~ 2020.10
UK University of Leeds International Marketing Management M.Sc. 2011.09 ~ 2012.11
Organization Title Department Job Title Duration
International Relations Division, OIA, NKUST Taiwan Division Chief 2025.08 ~ Up to today
Rajamangala University of Technology Phra Nakhon Thailand Visiting Professor 2025.01 ~ 2025.02
Southeast Asia Cooperation Center, OIA, NKUST Taiwan Director 2023.08 ~ 2025.07
Technical University of Applied Sciences Würzburg-Schweinfurt Germany Visiting Professor 2023.05 ~ 2023.06
Student Affairs Division, OIA, NKUST Taiwan Division Chief 2023.04 ~ 2023.07
Institute for Information Industry Taiwan Scholarship Researcher 2016.07 ~ 2017.08
Appier Taiwan Headquarter Account Manager 2013.10 ~ 2015.07
CINS Technology Taiwan Branch Project Manager 2013.01 ~ 2013.08
T-Global Technology UK Branch Marketing Specialist 2012.07 ~ 2012.11
Year Paper Title
2024 Lee, H.*, Interest-Based E-Commerce and Users’ Purchase Intention on Social Network Platforms, IEEE Access (SCI, JCR impact factor: 3.9), 2024
2023 Lee, H.*, The acceleration of blockchain technology adoption in Taiwan, Heliyon (SCI, JCR impact factor: 4), 2023
2021 Lee, H.*, The Rise and Challenges of Post-Pandemic Online Education, IEEE Engineering Management Review, vol. 49, 4, pp. 54-58, 2021
2021 Lee, H.*, Guo, R. S., & Chen, C., E-learning in the postpandemic era: A case study in Taiwan, IEEE Transactions on Engineering Management (SSCI, JCR impact factor: 6.146), vol. 70, 10, 2021
2020 Lee, H.*, Voters’ involvement, attitude, and confidence in the era of new media, Humanities & Social Sciences Communications (ESCI; previously Palgrave Communications), vol. 6, 1, pp. 1-7, 2020
2020 Lee, H.*, Hsiao, Y. C., Chen, C. J., & Guo, R. S., Virtual vs physical platform: organizational capacity and slack, strategic decision and firm performance, Journal of Business & Industrial Marketing (SSCI, JCR impact factor: 3.462), vol. 35, 2, pp. 1983-1995, 2020
Year Paper Title
2025 Lee, H.*, Blockchain and Fake News, 2025 INFORMS International Meeting, 2025, Singapore
2024 Lee, H.*, Generative AI and Cross-Border E-Commerce, ACiEK, 2024, Paris, FR.
2022 Hsieh, H. & Lee, H.*, Interest-Based E-Commerce and User Purchase Intentions on Social Platforms, ISPIM, 2022, Athens, GR.
2022 Lee, H.*, NFT (Non-Fungible Token): A New Way for Brand-Consumer Interaction, ICSSI, 2022, Kaohsiung, TW
2022 Lee, H.* , The Future Possibilities of Blockchain for Democratic Collaboration, ISPIM, 2022, Athens, GR
2019 An Ambidextrous Perspective of Virtual and Physical Platform Strategies, In ISPIM Conference Proceedings, pp.1-10, 2019, Florance, IT
2018 Chen, A. Y.* & Lee, H., The Concerns of Innovating New Product Development Process in High Tech Companies: Evidence from Taiwan, In 2018 Portland International Conference on Management of Engineering and Technology (PICMET) , pp.1-7, 2018, Hawaii, US