| Year | 2007 |
|---|---|
| Authors | Chung-Yu Wang,Wang, Chung-Yu |
| Paper Title | How Switching Costs, Attractiveness of Competing Alternatives, and Perceived Value Moderate Consumer Responses to Negative Publicity |
| Conference Name | Proceedings of the international conference on knowledge-based economy and global management |
| Location | Southern Taiwan University |
| Peroid | Jan. 01, 1970 |
| Paper Type | 口頭報告,會議論文 |
| Paper Level | SCI,SSCI |
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