Year | 2013 |
---|---|
Authors | Chung-Yu Wang,Wang, Chung-Yu, Wu, Li-Wei, and Chen, Ruei-Jie |
Paper Title | Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment |
Conference Name | International Conference on Innovation and Management |
Location | Phnom Penh |
Peroid | Jan. 01, 1970 |
Paper Type | 口頭報告,會議論文 |
Paper Level | SCI,SSCI |