Year 2013
Authors Chung-Yu Wang,Wang, Chung-Yu, Wu, Li-Wei, and Chen, Ruei-Jie
Paper Title Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment
Conference Name International Conference on Innovation and Management
Location Phnom Penh
Peroid Jan. 01, 1970
Paper Type 口頭報告,會議論文
Paper Level SCI,SSCI