| Year | 2013 |
|---|---|
| Authors | Chung-Yu Wang,Wang, Chung-Yu, Wu, Li-Wei, and Chen, Ruei-Jie |
| Paper Title | Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment |
| Conference Name | International Conference on Innovation and Management |
| Location | Phnom Penh |
| Peroid | Jan. 01, 1970 |
| Paper Type | 口頭報告,會議論文 |
| Paper Level | SCI,SSCI |
