碩士班日間部

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Title
Name
Advisor
61 99D4 - 影響目的地忠誠度的因素探討 –以休閒涉入為干擾變數 A Study of the Effect of Factors on Destination Loyalty –Leisure Involvement as a Moderator 王思雯 王崇昱 老師
62 99D5 - 探討產品召回對品牌價值的影響 A Study of the Impact of Product Recall on Brand Value 鄭聖揮 余銘忠 老師
63 99D6 - 以社會的觀點來探討影響辦公室合購因素 A study on factors influencing office group-buying from the perspective of social influence 陳盈秀 朱培宏 老師
64 99D7 - 通貨膨脹與股票報酬關係之再探討-以分量迴歸實證分析 Re-examining the Relationship between Inflation and Stock Return-Evidence from Quantile Regression Analysis 林宣蓉 李政峰 老師
65 99D8 - 重新探討轉換成本與忠誠度之間的關係: 依賴之中介角色 Revisiting the Relationship between Switching Costs and Customer Loyalty: The Mediating Role of Dependency 吳詩雅 朱培宏 老師
66 99D9 - 家族繼承 CEO 對策略聯盟績效的影響 The Effect of Family Succession CEO on Alliance Performance 邱羽宮 翁鶯娟 老師
67 99D10 - 影響消費者對母品牌與延伸產品之購買意願因 素-以知覺風險與品牌承諾為干擾 The Influence of Factors on Consumer’s Purchase Intention Toward Brand and Extension Brand- Perceived Risk and brand commitment as Moderators 陳睿傑 王崇昱 老師
68 99D11 - 政府政策、創業教育及社會資本對創業意圖之影響 -以創業態度為中介變項 The effects of Government Policy, Entrepreneurship Education and Social Capital on Entrepreneurial Intention -- Entrepreneurial Attitude as a Mediator 李 婷 楊敏里 老師
69 99D12 - 採購知識管理與採購人員的能力對供應商績效之影響--以知識管理績效為中介變數 The Influences of Purchase Knowledge Management and Purchaser Capability on Supplier Performance – Knowledge Management Performance as an Intervening variable 劉殷汝 葉惠忠 老師
70 99D13 - 應用資料包絡分析法評估台灣電信業服務門市 之經營效率-以台灣A 電信業者為例 Using Data Envelopment Analysis to evaluate the management performance of telecommunications service points: A case study of a telecommunications operator in Taiwan 林原名 陳榮方 老師