Title 100N24-信用卡顧客之關係利益與關係慣性對顧客忠誠度之影響 -以顧客價值為中介變數The Effects of Relationship Benefit and Relationship Inertia on Customer
Name 陳淑華
Advisor 楊敏里 老師
畢業日期 2012/06
Attachment 100N24Adobe PDF
Reference Link
Abstract 企業可透過顧客關係管理，了解顧客並提供滿足其需求的產品與服務，必能 提高顧客滿意度，增加顧客的價值感受，留住忠誠的顧客為公司帶來實質效益。 本研究分析結果提供以下建議：一、建立顧客關係利益，以增強與顧客之間的連 結關係。二、強化顧客之關係慣性，以提升顧客忠誠度。三、建構高度顧客價值， 增加顧客滿意度，提高顧客忠誠度。本研究結果期能提供實務上對信用卡顧客關 係管理規劃及行銷策略之參考依據。
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