Title 100N5-以科技接受模式探討智慧型手機購買之行為意圖 -以iPhone 手機為例A Study of the Purchasing Intention Using Technology
Name 歐勁麟
Advisor 陳榮方 老師
畢業日期 2012/06
Attachment 100N5Adobe PDF
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Abstract 隨著科技越來越發達，市場上消費者對於「智慧型手機」的需求越來 越普遍，更因智慧型手機的便利性、功能性比其他一般型手機要好，並有 讓「每個人都可以擁有屬於自己量身打造的手機」之訴求；採用開放式的 操作系統，以提供研發者隨時創造並更新的應用程式，讓手機所延伸的功 能性更為強大，因此，消費者對智慧型手機持有率逐年提昇。本研究依據 科技接受模式提出一項整合模式來探討消費者對於iPhone智慧型手機之便 利性、娛樂性、使用成本、知覺有用性與知覺易用性，對於iPhone智慧型 手機之使用態度與行為意圖的影響。本研究採
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三、網站部份：
1. 工商時報新聞：Android 市佔32％ 勝 iOS 的25％，上網日期：2012 年5 月
12 日，取自中時電子報網站：
http://showbiz.chinatimes.com/tech/12050905/122011082600377.html