Title 100N3-影響共同生產之因素探討-以顧客組織承諾及涉入為干擾變數Antecedents of Co-production-Moderators of Customer Organizational
Name 石貴潤
Advisor 王崇昱 老師
畢業日期 2012/06
Attachment 100N3Adobe PDF
Reference Link
Abstract 本研究共回收250 份有效問卷，利用迴歸分析發現夥伴契合度、服務創新 及角色明確度對共同生產皆有顯著的正向影響。干擾效果方面，就顧客組織承 諾而言，顧客組織承諾顯著正向干擾夥伴契合度對共同生產之影響。根據上述 研究結果，本研究提出具體的理論與實務意涵以及未來的研究建議。
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