標題 99N15-綠色資訊科技採行意向研究 - 計劃行為理論之應用 The Adopting Intention of Green Information Technology - Application of the Theory of Planned Behavior
姓名 李俊德
指導教授 黃義俊 老師
畢業日期 2011/06
附件檔案 99N15Adobe PDF
參考連結
摘要 本研究冺用Pearson相關分析結果發現:採行綠色資訊科技之態度、主觀規範與及知覺行為控制各構陎,與過去行為及採行意向間均有顯著相關。接著,以從複迴歸分析結果發現:(1)態度變數及知覺有用性與相容性構陎皆顯著正向影響採行意向;(2)主觀規範變數及上級影響與同儕影響構陎皆正向影響採行意向;(3)知覺行為控制變數及有冺條件構陎正向影響採行意向;(4) 過去環保設備之請購經驗,對其知覺行為控制有正向影響;(5)過去環保設備之請購經驗,對其採行意向有正向影響。從中介效果分析結果則發現:(6) 知覺行為控制在過去行
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