企管系碩士在職專班

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98N10-行銷創新,品牌知識與品牌關係關聯性之研究~以漢神百貨公司精品品 牌客層為例 The Relationships among Marketing Innovation,Brand Knowledge and Brand Relationship~A Case on Hanshin Department Store's Luxury Brand Customers Hair Salon 鄭琦琳 黃義俊 老師
98N11-企業形象、互動品質、促銷活動對再售意願的影響-以某人壽之銀行通 路為例 The Effects of Corporate Image, Interactive Quality, and Marketing Campaigns on Reselling Intention– Using the Bank Channel of an Insurance Company as an Example 張天賜 黃義俊、蔡武德老師
98N12-超級市場的發展現況與未來趨勢之研究 The Research of the Current Development and the Future Trend of Supermarkets 蔡春 葉惠忠 老師
98N13-台灣各級教育與經濟發展之長期關係研究 A research of the long-term relationship between education at all levels and economic development in Taiwan 陳淑鑫 李政峰 老師
98N14-醫學美容商品之服務品質、認知價值、品牌權益與顧客滿意度關係之 研究 A Study on the Relationships among Service Quality, Perceived Value, Brand Equity and Customer Satisfaction of Medical Cosmetic Products 董行洲 陳榮方 老師
98N15-互動品質、關係品質與忠誠度關聯性之研究-以某金控保險金融通路為 例 A study on the relationship among Interactive Quality, Relationship Quality and Loyalty: Take the X Financial Holding Company of Life Insurance Industry Channel as example 歐雅妍 黃義俊 老師
98N16-影響電子帳單使用意願因素之研究－以手機帳單為例 A Research about the Influence Factors of Electronic Bill Presentment and Payment－A Case Study of Mobile Phone Bill 黃晉暉 黃義俊、蔡武德老師
98N17-企業形象、服務創新、顧客滿意度與顧客忠誠度關係之研究－以中華 郵政公司為例 The Relationship among Business Image, Service Innovation, and Customer Satisfaction and Customer Loyalty-- A Case of the Chunghwa Post Corporation 鄭正雄 楊敏里 老師
98N18-影響「現職志願役士官、兵」留職意圖之研究-解構式計畫行為理論之 應用 An empirical research on the staying intention for the volunteers’soldiers-Application of Decomposed Theory of Planned Behavior 張煜堅 黃義俊 老師
98N19-研發支出及資本支出對企業經營績效的影響--以臺灣資通訊產業為例 The Effect of R&D Expenditure and Capital Expenditure on Enterprise Performance—A Study on Information and Communication Technology Industry in Taiwan 李美範 李政峰 老師