王崇昱
姓名 王崇昱
電子郵件
聯絡電話 17301(Jiangong) 17351(Yanchao)
傳真 燕巢 07-6151202 建工 07-396-1245
授課領域 1.零售與通路管理 2.品牌管理 3.國際行銷管理 4.廣告與推廣策略
研究專長 1.流通及一般服務業 2.行銷管理
職稱 教授 兼 系主任
國家 學校名稱 系所 學位
台灣 國立成功大學 企管行銷組 博士
年度 論文名稱
2025 王崇昱、吳立偉, Role of uncertainty reduction in social media content, 電子商務學報(TSSCI), Feb. 2025
2024 Li-Wei Wu, Chung-Yu Wang, Ellen Rouyer, Do Commitment and Asset specificity as the Double-edged Sword to Assist Co-production in Enhancing Value Co-creation?, Asia Pacific Journal of Marketing and Logistics (SSCI), vol. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-04-2024-0459, 2024
2022 Value co-creation or value co-destruction: co-production and its double-sided effect, International Journal of Bank Marketing, vol. 40, 2, 2022
2022 Li-Wei Wu, Ellen Rouyer, Chung-Yu Wang, Value co-creation or value co-destruction: co-production and its double-sided effect, International Journal of Bank Marketing, vol. 40(4), pp. 842-864, 2022
2021 唐運佳、吳立偉及王崇昱, 線上與線下零售業管理多重通路整合、設計環境賦使知覺及發展顧客關係, 台大管理論叢, vol. 31(3), pp. 161-202, 2021
2021 Chung-Yu Wang, Li-Wei Wu, and Chung-Lun Wei, Optimal customer participation and the role of relationship length, International Journal of Bank Marketing (SSCI), vol. accepted, 2021
2020 Li-Wei Wu, Chung-Yu Wang, and Rouyer, Ellen, The Opportunity and Challenge of Trust and Decision making Uncertainty: Managing Co-production in Value Cocreation, International Journal of Bank Marketing （SSCI）, vol. 38(1), pp. 199-218, 2020
2019 Chung-Yu Wang, Customer participation and the roles of self-efficacy and adviser-efficacy, International Journal of Bank Marketing （SSCI）, vol. 37（1）, pp. 241-257, 2019
2019 Chung-Yu Wang, Cross-over effects of the corporate reputation and store image: the role of knowledge and involvement, Management decision （SSCI）, vol. 57(11), pp. 3096-3111, 2019
2017 Wang, Chung-Yu, Wu, Li-Wei, Lin, Chen-Yu, and Chen, Ruei-Jie, Purchase Intention toward the Extended Brand: The Moderating Role of Brand Commitment, Journal of Economics and Management （Econlit）, vol. 13（1）, pp. 83-103, Feb. 2017
2017 Wang, Chung-Yu, Lee, Hsiao-Ching, Wu, Li-Wei and Liu, Chih-Chung, Quality dimensions in online communities influence purchase intentions, Management decision （SSCI）, 55(9), pp. 1984-1998, 2017
2015 Wang, Chung-Yu, Lee, Hsiao-Ching, and Li-Wei Wu, Co-production and the role of dependence and service importance, Asia Pacific Management Review (Accepted), 2015
2015 Wu , Li-Wei, Lii, Yuan-shuh, Wang, Chung-Yu, Managing innovation through co-production in interfirm partnering, Journal of Business Research, vol. 68, pp. 2248-2253, 2015
2014 吳立偉、王崇昱、江欣茹, 你今天Facebook了嗎?影響社群媒體持續使用意圖之探索, 東海管理評論 (被接受), 2014
2013 Lee, Hsiao-Ching, Wang, Chung-Yu and Ruei-Sia Hong, The Factors Influencing Adolescents' Purchase Intentions of State-of-the-Art Cell Phones in Taiwan, Service Business (SSCI), vol. 7(4), pp. 713-734, 2013
2012 Wu, Li-Wei and Wang, Chung-Yu, Satisfaction and Zone of Tolerance:The Moderating Roles of Elaboration and Loyalty Programs, Managing Service Quality, vol. 22(1), pp. 38-57, 2012
2012 Wang, Chung-Yu, and Wu, Li-Wei, Reference effects on revisit intention: involvement as a moderator, Journal of Travel & Tourism Marketing, vol. 28(8), pp. 817-827, 2012
2012 Wang, Chung-Yu, and Li-Wei Wu, Customer Loyalty and the Role of Relationship Length, Managing Service Quality, vol. 22(1), pp. 58-74, 2012
2010 吳立偉、王崇昱, 滿意度及轉換障礙對顧客留存與交叉購買的影響: 直接效果及干擾效果之比較, 中山管理評論, vol. 18(4), pp. 1139-1168, 2010
2010 Wang, Chung-Yu , Service Quality, Perceived Value, Corporate Image, and Customer Loyalty in the Context of Varying Levels of Switching Costs, Psychology & Marketing, vol. 27(3), pp. 252-262, 2010
2010 Liu, Tsung-Chi, Chung-Yu Wang, and Li-Wei Wu, Moderators of the Negativity Effect--Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance, Psychology & Marketing, vol. 27(1), pp. 54-70, 2010
2009 Wang, Chung-Yu, Investigating Antecedents of Consumers’ Recommend Intentions and the Moderating Effect of Switching Barriers, the Service Industries Journal, vol. 29(9-10), pp. 1231-1241, 2009
2008 Liu, Tsung-Chi and Chung-Yu Wang, Factors Affecting Attitudes toward Private Labels and promoted Brands, Journal of Marketing Management, vol. 24（3-4）, pp. 283-298, 2008
年度 論文名稱
2013 Wang, Chung-Yu, Wu, Li-Wei, and Chen, Ruei-Jie, Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment, International Conference on Innovation and Management, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2013 Wu, Li-Wei and Wang, Chung-Yu, Social Capital and Innovation: The Role of Co-Production, The 12th International DSI and the 18th Asia Pacific DSI conference, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2012 Wu, Li-Wei, Chu, Hai-Chen, and Wang, Chung-Yu, Customer Responses to Loyalty Programs, 2012 International Conference on Business and Information, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2012 Wu, Li-Wei and Wang, Chung-Yu, An Integration of Social Capital, Co-production, and Relational Benefits, 2012 Global Marketing Conference at Seoul, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2012 郭建緯、王崇昱, 影響延伸態度之因素探討-以涉入與消費者創新性為干擾變數, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 劉致中、王崇昱, 探討虛擬品牌社群知覺品質對購買意圖之影響-以涉入與產品複雜度為干擾變數, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 黃東和、王崇昱, 影響商店再購意願之因素探討-以產品創新性為干擾變數並以傳統小吃商店為例, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 謝忠政、王崇昱, 影響再購意願因素之探討-以涉入為干擾變數並以隱形眼鏡為例, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 許明旗、王崇昱, 影響再購意願之因素探討及轉換成本的角色-以某家連鎖幼教機構為例, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 石貴潤、王崇昱, 影響共同生產之因素探討-以顧客組織承諾及涉入為干擾變數, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 何本源、王崇昱, 影響顧客忠誠度之因素探討-以涉入為干擾變數, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 黃金得、王崇昱, 影響綠色商品再購意願之因素探討-以環境態度為干擾變數及再生碳粉匣為例, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2012 陳韻庭、王崇昱, 影響非營利性組織產品價格溢酬之因素探討-以涉入及公益活動參與傾向為干擾變數, 第四屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2011 陳睿傑、王崇昱, 影響消費者對母品牌與延伸產品之購買意願因素-以知覺風險與承諾為干擾, 第三屆南區管理碩士論文研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 長榮大學
2011 王思雯、王崇昱, 影響目的地忠誠度的因素探討–以涉入為干擾變數, 第三屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2011 顏福佑、王崇昱, 影響購買意願之因素探討-以服務涉入為干擾變數, 第三屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2011 王崇昱、許丕忠、黃立竹, 影響購物網站品牌權益之因素探討-以關係年資為干擾變數, 第三屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2011 梁天祥、王崇昱, 探討影響購買意願因素與涉入及信任之干擾角色-以補習班為例, 第三屆管理創新與行銷專案研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 高雄應用科技大學
2011 李漢君、王崇昱, 影響工作滿意度之因素探討-以自我監控為干擾變數, 第三屆南區管理碩士論文研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 長榮大學
2011 張文洲、王崇昱, 探討影響自有品牌購買意願之因素及涉入的角色, 2011創新、整合與應用學術研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 樹德科技大學
2011 Wu, Li-Wei and Wang, Chung-Yu, A Framework and Propositions for Managing the Co-production Process, 2011 International Conference on Business and Information, Bangkok, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2011 Wang, Chung-Yu and Wu, Li-Wei, Co-production and the Role of Dependence and Service Importance, AIB 2011 Annual Meeting, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2011 Wu, Li-Wei and Wang, Chung-Yu , An Empirical Study of Airline Customer Behavior, AIB 2011 Annual Meeting, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2009 Wu, Li-Wei and Chung-Yu, Wang, A Longitudinal Analysis of Trust and Customer Loyalty: Investigating the Mediating Effects of Commitment and Perceived Risks, 2009 International Conference on Knowledge-Based Economy & Global Management, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2009 Wang, Chung-Yu and Wu, Li-Wei, Revisit intention in a heritage context: The role of switching barriers, 2009 International Conference on Knowledge-Based Economy & Global Management, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2009 Wu, Li-Wei and Chung-Yu, Wang, How to Stabilize the Relationship between Inertia and Customer Loyalty?, International Conference on Business and Information, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2009 Wang, Chung-Yu and Wu, Li-Wei, Perceived value, corporate image and customer loyalty in the context of varying levels of length of relationship, International Conference on Business and Information, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2008 Wu, Li-Wei and Chung-Yu, Wang, The Effect of Inertia on Customer Loyalty: The Moderating Effects of Alternative Attractiveness and Commitment, 第五屆流通與全球運籌論文研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 台中技術學院
2008 Wang, Chung-Yu and Li-Wei, Wu, Psychographics, Store Image and Impulse Buying Tendency: The Quasi- Moderating Role of Gender Differences, 全球服務科學管理理論與實務學術研討會, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970, 彰化師範大學
2007 Wang, Chung-Yu , Service Quality, Perceived Value, Corporate Image, and Customer Loyalty in the Context of Varying Levels of Switching Costs, Proceedings of the international conference on knowledge-based economy and global management, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2007 Wang, Chung-Yu , How Switching Costs, Attractiveness of Competing Alternatives, and Perceived Value Moderate Consumer Responses to Negative Publicity, Proceedings of the international conference on knowledge-based economy and global management, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970
2003 Wang, Chung-Yu, Determining Private Label Proneness from Money Attitudes and Perceived Risk, 口頭報告, 會議論文(SCI, SSCI), Jan. 01, 1970