Year 2024
Authors Chung-Yu Wang,Li-Wei Wu, Chung-Yu Wang, Ellen Rouyer
Paper Title Do Commitment and Asset specificity as the Double-edged Sword to Assist Co-production in Enhancing Value Co-creation?
Journal Title Asia Pacific Journal of Marketing and Logistics (SSCI)
Vol.No Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-04-2024-0459
Level Type SSCI
Language English