Year | 2024 |
---|---|
Authors | Chung-Yu Wang,Li-Wei Wu, Chung-Yu Wang, Ellen Rouyer |
Paper Title | Do Commitment and Asset specificity as the Double-edged Sword to Assist Co-production in Enhancing Value Co-creation? |
Journal Title | Asia Pacific Journal of Marketing and Logistics (SSCI) |
Vol.No | Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-04-2024-0459 |
Level Type | SSCI |
Language | English |